'Recognizing the need is the primary condition for design.'

Charles Eames

'To design is to communicate clearly by whatever means you can control or master.'
Milton Glaser

Write down a sentence to answer each question and you will have the brief:

Rewards for excellence, you will be questioned at random


You have 5 minutes....


  • What human need does the product meet?
  • How are ergonomics shown in the design?
  • Describe the products aesthetic appeal
  • What is the function of the product?
  • Is the form (how it looks) or the function more important?
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© Julian Kupper