'Recognizing the need is the primary condition for design.'

Charles Eames

'To design is to communicate clearly by whatever means you can control or master.'
Milton Glaser

What is corporate identity?

Activity 1 - Review the presentation below with your teachers guidance, answer the questions under the presnetation



Giving an example of a well known product and/or company explain what is meant by brand personality (Use some of the keywords in the Dimensions chart above)

5 points


List three aspects of your brand / product choice that appeal to customers. I.e. Luxury, comfort etc

3 points


Suggest one way that you could develop the brand you chose

2 points

Activity 2 - Review the video below of alternative logo designs for popular brands

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© Julian Kupper