'Recognizing the need is the primary condition for design.'
Charles Eames
'To design is to communicate clearly by whatever means you can control or master.'
Milton Glaser
Milton Glaser
What is corporate identity?
Activity 1 - Review the presentation below with your teachers guidance, answer the questions under the presnetation
Questions
Giving an example of a well known product and/or company explain what is meant by brand personality (Use some of the keywords in the Dimensions chart above)
5 points
List three aspects of your brand / product choice that appeal to customers. I.e. Luxury, comfort etc
3 points
Suggest one way that you could develop the brand you chose
2 points
Print 