'Recognizing the need is the primary condition for design.'
Milton Glaser
Sucessful logo design
Activity 1 - Study the images below and answer the following questions
What do the designs have in common?
What makes the designs different?
Which is your favorite and why?
Activity 2 - Discuss with a partner why you chose the design you did, defend your choices.
Activity 3 - Design and develop your own design company branding and business documents
Design Context
You need a set of publicity materials and a logo for your own design company
Design Brief
Designs should reflect atleast three aspects of the brand personality you want to convey. (you must beable to explain this in your design decisions during evaluation)
You must make use of document setting to set the sizes for your documents as follows:
Vector and Bitmap Logos to fit in 800pixel X 400pixel frame
Business card 80mm X 550mm
Letter head on international standard A4
You have 5 hours to complete the FIrst Y10 CA Style task, completing all activities
1hr for sketching, logos and type layouts
1hr for vector design
2hr for business card and letterhead design and print
1hr for user feedback and evaluation
Adobe Photoshop file [53.4 KB]
Adobe Photoshop file [36.5 KB]
Adobe Photoshop file [590.4 KB]
CA Style Activity 4 - Use an image capture method or re draw your best logo design in a DTP application as a vector image
Using photocapture, Illustrator, Photoshop or 2D design you will create a vector drawing of your logo design
You can use the logo designs bellow to inspire you, don't forget the Logotypes secton of this website also
Print 