'Recognizing the need is the primary condition for design.'

Charles Eames

'To design is to communicate clearly by whatever means you can control or master.'
Milton Glaser

Packaging Information

Food and drink packaging

Activity - Review the information below then use the links provided to answer the design question at the bottom of this page

Overview

 

To sell food and drink products, the label must be:

  • clear and easy to read
  • permanent
  • easy to understand
  • easily visible
  • not misleading

You must show certain basic information and list the ingredients. You might also have to show certain warnings.

What you must show

 

For food sold pre-packed, you must be able to see all this information when you look at the front of the product:

  • the name of the food
  • a ‘best before’ or ‘use by’ date (or where to find it)
  • quantity
  • any necessary warnings

 

What you might have to show

 

You must also put these on the label, but they can be on the back or side of the product:

  • a list of ingredients (if there are more than 2)
  • the name and address of the manufacturer, packer or seller
  • the lot number (or use-by date if you wish)
  • any special storage conditions
  • instructions for use or cooking, if necessary

You must also show these if they apply to your product:

  • a warning for drinks with an alcohol content above 1.2%
  • a warning if the product contains GM ingredients, unless their presence is accidental and 0.9% or less
  • a warning if the product has been radiated
  • the words ‘packaged in a protective atmosphere’ if the food is packaged using a packaging gas

 

Country of origin

You must also show the country of origin if customers might be misled without this information, eg if the label for a pizza shows the leaning tower of Pisa but the pizza is made in the UK

Questions:

 

1: In your book design a set of product information lists / pannels as you would find on a breakfast cerial box made from GM corn

 

12 Points

 

(Your pannels should cover, Name and address of manufacturer, list of ingerdients, instructions for use, product name, safety instructions, storage instructions, use by dates and any warnings).

 

2: Design a logo for your product

 

8 Points

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