'Recognizing the need is the primary condition for design.'
Milton Glaser
Ideograms, Typogram & Logograms
Microsoft Word document [21.0 KB]
Activity 1 - Sketch two ideas for an Ideogram to warn of falling meteorites
Activity 2 - Share your designs in 2s or 3s, discuss and then list common features of the designs
Typograms
A typogram refers to the deliberate use of typography to express an idea visually, but by incorporating something more than just the letters that constitute the word.
Logograms
A logogram is a type of symbol used to represent a brand and to promote products and services. Just about everything you buy has the company's logo on the packaging and sometimes on the product itself.
Good design and consistent use of a logo can make a huge difference to the success of a company or enterprise.
In order to create graphic products such as these you need to first learn how to successfully use a graphics package. You will need to go through all of the Photoshop Processes on this website to gain a solid mastery of basic and some advanced techniques
Activity 3 - Knowledge synthesis, answer all questions
Questions
Sketch 3 different examples of a typogram for a company called 'Break Spear', show development
6 Points
Add color and tone to the best/final sketch
2 points
Annotate your design using technical terms where able to evaluate the design
2 points
Explain in your own words the difference between ideograms, typograms, and logograms. Use full sentences
8 points
Activity 4 (Extension) - Develop your own typogram design using Photoshop and/or Illustrator. (Can your Monogram design be incorporated?)
Questions
Justify your design decisions by explaining why you chose and developed your final design
6 Points
Save, export and turn in your work, adding answers to questions in the comments box on edmodo
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