'Recognizing the need is the primary condition for design.'

Charles Eames

'To design is to communicate clearly by whatever means you can control or master.'
Milton Glaser

Ideograms, Typogram & Logograms

Microsoft Word document [21.0 KB]

Activity 1 - Sketch two ideas for an Ideogram to warn of falling meteorites

An ideogram, also known as an ideograph, is a graphic symbol that represents a certain concept or an idea. Examples of ideograms include way finding signs, Arabic numerals and formal languages which are globally used regardless of their pronunciation. A pictogram is subtly differenet because a pictogram represents objects that you can touch, smell, taste, hear or see. Ideograms are more complex because they represent abstract or intangible ideas.

Activity 2 - Share your designs in 2s or 3s, discuss and then list common features of the designs


A typogram refers to the deliberate use of typography to express an idea visually, but by incorporating something more than just the letters that constitute the word.


A logogram  is a type of symbol used to represent a brand and to promote products and services. Just about everything you buy has the company's logo on the packaging and sometimes on the product itself.

Good design and consistent use of a logo can make a huge difference to the success of a company or enterprise.

In order to create graphic products such as these you need to first learn how to successfully use a graphics package. You will need to go through all of the Photoshop Processes on this website to gain a solid mastery of basic and some advanced techniques

Activity 3 - Knowledge synthesis, answer all questions



Sketch 3 different examples of a typogram for a company called 'Break Spear', show development

6 Points


Add color and tone to the best/final sketch

2 points


Annotate your design using technical terms where able to evaluate the design

2 points


Explain in your own words the difference between ideograms, typograms, and logograms. Use full sentences

8 points

Activity 4 (Extension) - Develop your own typogram design using Photoshop and/or Illustrator. (Can your Monogram design be incorporated?)



Justify your design decisions by explaining why you chose and developed your final design

6 Points


Save, export and turn in your work, adding answers to questions in the comments box on edmodo

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© Julian Kupper