'Recognizing the need is the primary condition for design.'
Milton Glaser
Utilize as many of the analysis points as you can to create a mindstorm of the broken down packaging products in the room, teams to rotate after each section
Task 1 - Analyzie and dentify constructional detail in a packaging net
Net design:
Fold lines
Spines
Locking tabs
Window holes
Euro slots
Re enforcing
Doubling of thickness
Mechanical card mechanisms
Design elements to aid stacking or shop display
Task 2 - Select and correctly identify materials and processes used in manufacturing
Materials and processes:
Board
Carton board
Corrugated
Waxing
Embossing
Die cutting markers
Locking slots and joins
Acrylic
Polypropylene
Foil
Tops, screws,
Adhesives
Combination of materials
Printed designs v's overlaid designs
Task 3 - Determine, interprate and annotate your thoughts about the graphic design of packaging
Graphic
representations:
Product image
Text and product name placement / style
Alternative product images
Additional advertising
Branding e.g. Strap lines, logos etc
Use of color and contrast
Task 4 - Identify, explain and record the social and specific product information found on the packaging
Product information:
Legal
Safety
Recycling / environmental
Instructions on and in packaging
Nutritional
Social:
Target audience
Age rating
Prominence of safety info
Standard safety marks
Task 4.5 - When each packaging net has been analysed make sure a digital image is taken
Task 5 - Differentiate packaging types by grouping packaging into cattogaries
Using these headings group the packaging analysed into the relevent sections:
Simple:
Mixed Materials:
Complex:
Print 