'Recognizing the need is the primary condition for design.'

Charles Eames

'To design is to communicate clearly by whatever means you can control or master.'
Milton Glaser

Utilize as many of the analysis points as you can to create a mindstorm of the broken down packaging products in the room, teams to rotate after each section

Task 1 - Analyzie and dentify constructional detail in a packaging net

Net design:
Fold lines
Spines
Locking tabs
Window holes
Euro slots
Re enforcing
Doubling of thickness
Mechanical card mechanisms
Design elements to aid stacking or shop display

Task 2 - Select and correctly identify materials and processes used in manufacturing

Materials and processes:
Board
Carton board
Corrugated
Waxing
Embossing
Die cutting markers
Locking slots and joins
Acrylic
Polypropylene
Foil
Tops, screws,
Adhesives
Combination of materials
Printed designs v's overlaid designs

Task 3 - Determine, interprate and annotate your thoughts about the graphic design of packaging

Graphic representations:
Product image
Text and product name placement / style
Alternative product images
Additional advertising
Branding e.g. Strap lines, logos etc
Use of color and contrast


Task 4 - Identify, explain and record the social and specific product information found on the packaging

Product information:
Legal
Safety
Recycling / environmental
Instructions on and in packaging
Nutritional

Social:
Target audience
Age rating
Prominence of safety info
Standard safety marks

Task 4.5 - When each packaging net has been analysed make sure a digital image is taken

Task 5 - Differentiate packaging types by grouping packaging into cattogaries

Using these headings group the packaging analysed into the relevent sections:

 

Simple:


Mixed Materials:


Complex:


Task 6 - Home work task: Choose a package you found interesting and write half a page on 'how good packaging design helps sell a product'.

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© Julian Kupper