'Recognizing the need is the primary condition for design.'
Companies spend a lot of money developing a brand look - this moves beyond just a logo. It can involve a specific font and colour as well as just a logo. Products that have been effectively branded can be instantly recognised without you seeing the product.
Look at the similarities between this burger companies' logo and the famous McDonalds sign.
Heinz use the same shape surrounding their label, and the same font for the word Heinz, although the actual products may differ quite considerably.
The Coca-cola trade mark is so widely known you would be able to tell that there was Diet Coke in the can on the right even if you didn't read hebrew!
Create a mind map for your own design companies brand using bubbl.us here., you will have to create a free account
Start with your comapny name and then build each branch focusing on what you want your companies design to communicate to the person viewing it. Show any design thinking by listing any images you think support the brand i.e.
Maturity - Tree, Glasses, Top Hat,green, blues
Confidence - Locks, eyes, a finger pointing, gold, metalics,
Loylaty - Dog, rope, ships, hand shake, orange, purples
Use keywords such as: Loyalty, impact, size, color, clarity, feeling, ethos, confidence, maturity, trustworthyness, openess, fairness, etc