'Recognizing the need is the primary condition for design.'

Charles Eames

'To design is to communicate clearly by whatever means you can control or master.'
Milton Glaser

Types of packaing

Task 1 - Read the information below and then answer the set of questions at the bottom of the page

Clam Shell Packaging
Clam Shell packaging is a vacuum formed plastic shell that houses the product/s. It has a hinged lid incorporated into it. It is a popular form of packaging for sandwiches, small items such as screws, nails plectrums etc. The plastic used can be clear or is sometimes textured for added strength and decoration. Sometimes expanded polystyrene or card is used to make fast food containers or burger boxes. Clam shell packaging is very similar to Blister packaging as you can see the product. It uses more plastic but the product is even more protected.  Sometimes the blister packaging and clam shell packaging are combined. PETE is used and can be easily recycled. 

Protective Packaging
We need dependable protective packaging to ensure that products are shipped
safely. No matter what your application, sending out an order for your company or
mailing a care package, you will want to make sure you have good packaging
We need to ensure that any package sent has been adequately wrapped.
Packages should be inspected to make sure it is protected from the bumps it is most
likely to take in transit. You should also be aware that packages are sometimes
exposed to potentially hazardous conditions.

Card box


Card boxes are made as NETS or DEVELOPMENTS which in simple terms means that the box you are creating is designed as a 3D shape and then opened out flat with tabs for gluing and closure tabs. It also has fold lines and an outline that is cut out. The graphics are added to the NET and care must be taken with this as they have to be the correct way up when the box is assembled into its 3D shape. Some boxes have a corrugated card insert to protect the contents.     

Flexible Packaging
Flexible packing includes such things as wraps, bags, and pouches. One of the
advantages of flexible packing is that you can use less and still achieve your desired
results. Not only does flexible packaging reduce waste, a goal of most people these
days, it allows you much more flexibility than you would have with semi-rigid or rigid
packaging options.


Flexible packaging gives us some great marketing advantages, including
innovative designs and allowing the consumer to see the product directly because
the product is not obstructed by a bulky box.

Question 1:


List all the products you can think of that use the following packaging types:


Clam Shell

e.g. Sandwitch box


e.g. T.V.

Card Box

e.g. Perfume


e.g. Drinks bottle wraper 


3 or more for each heading = 10 points


Question 2:

Choose one product from each heading and explain in full sentences the reasons why that type of packaging is suitable for the product


5 X 2 points = 10 points


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© Julian Kupper