'Recognizing the need is the primary condition for design.'
Milton Glaser
Logos
Lesson Activity - Review the presentation with your teachers guidance, answer all questions
Microsoft Word document [21.5 KB]
Activity 1 -Talk to the person next to you for 2 minutes about the common features you notice about the different logos shown
Activity 2 -Answer all questions below
Questions
2: List and explain 3 tips for designing a logo, answer in full sentences
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6 points
1: Research and analyse three examples of well known logos, use images to support your analysis
I.e.NOTICEABLE - The MacDonald’s logo is easy to identify, has bright colours and the red and yellow colours of the logo are used by many burger and ketchup brands.
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9 points
3: Explain in your own words what we mean by the term logo.
6 points
The term logo means...
Activity 3 - Logo Concept Design (group work)
Design Activity:
In a team of 2 or 3 create a tomato sauce logo designed to appeal to children and parents:
You will have to decide:
The name of the product
Sketch a range of logo designs
The advertising line used on the product
See the gallery below for examples of good logo design practice
Print 